Bachelors Degree in Computer Engineer.

Experience in the consumer and entertainment industries.

Knowledge areas: Business Intelligence, Data Analysis, Finance, Marketing and Distribution.

Business Intelligence Specialist

Finance Innovation & Technology Enablement

• Drive finance process improvements through data analytics, automation tools, and custom BI solutions

• Lead global master data management initiatives, including developing a tool to automate and track master data object requests

• Conduct full-cycle testing activities (SIT, UAT) for master data processes and system integrations to ensure system readiness and data integrity

• Support the S/4HANA Central Finance (CFIN) implementation by leading build, testing (SIT, UAT), deployment, and initial support phases for global finance data across 10+ ERPs; bridge functional and technical teams for data mapping, interface development, error handling, and replication monitoring

• Train end users on new systems, technology solutions, and process changes to drive adoption and operational excellence

• Provide ongoing integration and systems support for cross-functional finance projects

Business Intelligence Specialist

Head of Business Intelligence, Research and Data Analytics for the Marketing team. 

Through use of data analytics, visualization and modelling, I generate insights that guide and optimize marketing campaigns for every theatrical release. 

•  Dashboard design, development and management (Tableau and Power BI).

•  Research market trends.

•  Data collection and modelling.

•  Analyze and optimize business processes and requirements.

Regional Sub-Distribution Leader

Leader of the Sub Distribution Project for Latin America. I supervise the distribution, marketing and due diligence for each title. We release Universal Pictures films through local distributors.

I deal with 5 distributors in 8 countries. 

•  Negotiate terms for each film with the different distributors.

•  Supervise the release plans and AdPub strategies.

•  Supervise the regional distribution strategy for sub distribution titles.

•  Follow up and report regional results.

•  Box Office projections.

Latin America Distribution Intern

• Follow up and reporting regional results.

• Database generation and handling.

• Strategic release date planning for films.

• Box Office projections.

• Supervise the regional distribution strategy for all Universal titles.

Coordinator

I was responsible for Social Media, Content, and Production coordination. I also supervised the Streaming Team, ensuring smooth live broadcasts and quality content delivery. Cracken Esports is an innovative online platform dedicated to growing the esports community in Mexico by providing opportunities for aspiring players to showcase their talent and turn their passion into a career. My role supported this mission by managing communication channels, coordinating content creation, and leading the streaming efforts to engage and expand the audience.

Bachelor's degree in Computer Engineering